So she was a spectacle – a shocker to draw the crowds and get him some column inches.Īlso look at the designer Mark Fast using model Hayley Morley for his London Fashion Week show in 2009. Was he saying he loved bigger women? Probably not - as to my knowledge he hasn't used one during his shows since. When Jean Paul Gaultier used Sophie Dahl, when she was bigger, in a catwalk show, this was a prime example of that attitude. When I started in the industry it was still an emerging market with a lot of clients not taking plus-size modelling seriously. īI: How often does the mainstream fashion world actually use plus-size models? Do they only book larger models as one-offs, or are bookings generally on the increase?Ĭ: T he industry fluctuates. Nadia Aboulhosn has an army of online fans. However, Claire* who has worked as a scout and booking agent for the plus-size modelling world in one of the world's most famous agencies for five years, told Business Insider what the shelf-life is truly like for larger models, how much they earn, and what the greatest misconceptions are about plus-size modelling. Boohoo said in a trading update in May that plus-size fashion blogger Nadia Aboulhosn, 26, helped grow its larger size range's revenue by 27% in 2014. Meanwhile, other retailers, like online fashion store Boohoo, are hailing plus-size models for boosting revenue. After racking up 903,000 Facebook fans and more than 724,000 Instagram followers, she has since fronted campaigns for retailers Torrid and Yours. She is only 5'5", wears a size that is considerably larger than the industry sample size of US size 0 / UK size 4, and is covered in tattoos. Holliday, 29, broke all conventional model parameters when she was signed by MiLK Management in London. It often indicates a user profile.īut an industry insider tells us that she is just a "spectacle" that will fall out of fashion as quickly as most seasonal trends. Account icon An icon in the shape of a person's head and shoulders.
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