![]() I’ve known Larry Young, Marty Ellen and Rodger Collins for close to 15 years, and the way they’ve evolved Dr Pepper Snapple Group in the past 10 years is amazing.” Repole adds: “They made us a national brand in January. “Our products are really incremental to them as well as to dozens of independent distributors around the country.” “Dr Pepper Snapple is a leading distributor in the country, and they gave us an important route to market,” Manning says. It’s also a win-win for DPS because BODYARMOR is the first successful sports drink in its portfolio, filling an important void, Repole notes. “BODYARMOR has been a winning addition to our allied brand lineup, enabling us to build our presence in the growing sports drink category with a great-tasting and differentiated product,” said Rodger Collins, DPS president of packaged beverages, in a statement at the time of the added investment. To date, DPS has invested $26 million in BODYARMOR, including an additional $6 million investment in April that raised the company’s ownership position from 11.7 to 15.5 percent, making it the second largest equity holder. ![]() Repole credits the company’s partnership with Plano, Texas-based Dr Pepper Snapple Group (DPS) for taking BODYARMOR to the next level by providing “distribution muscle” and carrying the brand in 34 states, enabling national distribution. … Once we start getting into those bigger outlets, if the timing is right, we’ll see our sales really skyrocket.” We’re selling the hard cases now - the cases in convenience stores, the mom and pops - and we’re starting to get grocery accounts. Manning adds: “We continue to grow the business, and we’ve just scratched the surface. We’re up 150 percent year-to-date, but if you look at sales in the last four weeks, we’re up 200 percent,” he says. “We’re having a nice year and our business is up triple-digits. The brand is gaining momentum in the category, notes Frank Manning, the company’s vice president of sales in the East. “But no company has been able to compete with them head-on as a sports drink. “Gatorade is an iconic brand that’s been around for 50 years, while Powerade has been around for 30, and I give them all the credit,” he says. Sports Beverages.” Repole says there’s room for innovation in the growing sports drink category. 3 sports drink brand behind Purchase, N.Y.-based PepsiCo Inc.’s Gatorade and Atlanta-based The Coca-Cola Co.’s Powerade and their respective SKUs, IRI data shows.Īlthough Gatorade and Powerade comprise 90 percent of the volume in the sports drink industry, according to New York-based Beverage Marketing Corporation’s November 2015 report titled “U.S. With 38.5 million units sold for the year ending in June, a 176 percent increase year-to-year, BODYARMOR is now the No. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains in the 52 weeks ending June 12, according to Chicago-based Information Resources Inc. Body Armor is owned by Keurig Dr Pepper, which acquired the company in 2018 for $420 million.In the non-aseptic sports drink category, BODYARMOR generated $62.6 million in sales, and a triple-digit 148 percent increase year-to-date, in U.S. The drink is designed to help athletes recover from workouts and improve their performance. Conclusionīody Armor is a sports drink that was created by Lance Armstrong and his business partner, Mike Repole. The company is headquartered in Purchase, New York. BodyArmor is a sports drink company that was founded in 2011. ![]() Is Bodyarmor Owned by Coke?īodyArmor is not owned by Coke. Collins saw a need for a healthier alternative to traditional sports drinks, which are often high in sugar and calories.īodyArmor is made with all-natural ingredients and has no artificial sweeteners or colors. BodyArmor has been around since 2011 and was created by Lance Collins, who also created Fuze Beverage and NOS Energy Drink. Who is Bodyarmor Owned By?īodyArmor is a sports drink company that is owned by Keurig Dr. So, if you’re ever feeling thirsty during a game of pick-up hoops, remember: Kobe drinks BodyArmor. The company has been growing rapidly in recent years, thanks in part to endorsements from big names like Bryant and LeBron James. That means that Kobe has made a cool $20 million from his investment, which he first made back in 2014.īodyArmor is now valued at $2 billion after being purchased by Coca-Cola earlier this year. The former NBA star turned entrepreneur has sold his 10% stake in the company for $200 million, according to a report by ESPN. Kobe Bryant’s investment in sports drink company BodyArmor is paying off. How Much Did Kobe Bryant Make from Bodyarmor? ![]() His stake in the company is now worth an estimated $200 million. So does Kobe still own BodyArmor? Yes, he does.
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